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It is the viewer who determines what she or
he wants to see.
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It is the
artist who determines what she or
he wants to make.
Since the appearance of the internet,
publication has entered a new era. This medium makes it possible to update anything at any given
moment. Inherently - the doubtlessly greatest - advantage is hypertext
itself. One no longer needs to page through a book in search of
references. Few people are yet aware of the effect this will have on
writing itself. Imagine: a novel without a beginning or end ! In
hypertext documents, choices concerning chronological- or thematic order
are superfluous. That kind of order has actually proven to be
detrimental to an independent interpretation and appreciation by the
viewer.
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Since the fifties it was the art historian who determined in which
way his information was medicated.
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The course of art has actually been changed
due to their techniques and marketing tactics.
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We do not have
to put up with that anymore!
Since the appearance of the internet,
the old strong, but now
obsolete, instrument of the feeding of information (propaganda) has been
taken out of the hands of the academics.
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We, the artists can -
and must - take the wheel again!
Building up your career has no sense as long as there are
art historians and the like who poke their nose into contemporary art -
give or take a handful of conscious ones.
Lucien den Arend
